Colangelo Group

Services

Research
Website Design
Content Strategy
SEO Strategy
PPC Campaign Management

Year
2021- 2023

Challenge

The Colangelo Group sought to enhance their digital presence to drive business growth, improve lead generation, and expand their visibility in a competitive market. They faced challenges with low-performing PPC campaigns, limited organic traffic, and a website that was not optimized for user engagement or conversions.

Solution

I implemented a comprehensive digital marketing strategy to address these challenges and achieve measurable growth. Key initiatives included:

1. PPC Campaign Optimization

Developed and managed Google Ads and social media campaigns targeting high-value keywords and audiences.
Conducted A/B testing for ad creatives and landing pages, leading to better ad relevance and performance.
Utilized advanced targeting strategies, including remarketing and lookalike audiences, to improve conversion rates.

2. Website Redesign

Revamped the website for a modern, user-friendly experience optimized for both desktop and mobile.
Created custom landing pages tailored to PPC campaigns, improving lead quality and reducing bounce rates.

3. Content Strategy

Built a content calendar focused on audience needs and industry trends, including blogs, whitepapers, and social media assets.
Optimized content for SEO, targeting keywords that drove qualified traffic.

4. SEO Optimization

Conducted a technical SEO audit to fix underlying issues impacting rankings.
Implemented on-page SEO strategies, boosting the site’s visibility for high-value keywords.

5. Analytics and Performance Tracking

Set up Google Analytics and custom reporting dashboards to track campaign performance and ROI.
Delivered actionable insights from data analysis to continually optimize campaigns.