Client
Path WellBeing
Services
- SEO Optimization
- Link Building
- Content Creation
- Website Maintenance
- Landing Page Buildouts
Year
2023- 2024
Challenge
Path Wellbeing needed to enhance its online visibility, build authority in the wellness space, and create a seamless user experience for its audience. The website lacked optimized content and technical SEO, and there were limited landing pages to capture leads effectively.
Solution
To address these challenges, I developed and executed a multi-faceted strategy that focused on improving search engine rankings, driving organic traffic, and building a website optimized for conversions.
1. SEO Optimization
- Conducted a comprehensive SEO audit to identify technical and on-page issues impacting rankings.
- Optimized meta titles, descriptions, and headers for target keywords, improving visibility in search engine results pages (SERPs).
2. Link Building
- Established high-quality backlinks through outreach to wellness-related blogs and niche directories.
- Created a link-building strategy that improved domain authority and referral traffic.
3. Content Creation
- Assisted in the development of engaging, keyword-rich blog posts and landing page copy aligned with Path Wellbeing’s brand voice and target audience.
- Crafted downloadable resources and lead magnets to encourage email sign-ups.
4. Website Maintenance
- Managed updates to ensure the site was secure, fast, and mobile-friendly.
- Fixed technical errors such as broken links, slow page speeds, and image optimizations.
5. Landing Page Buildouts
- Designed and launched landing pages optimized for lead capture and conversions.
- Conducted A/B testing to refine layouts, CTAs, and copy for better performance.
Results
- SEO Success: Increased organic traffic by 176% in 1 year, with several pages ranking on the first page of Google for competitive wellness keywords.
- Improved Domain Authority: Boosted domain authority through a targeted link-building strategy..
- Enhanced User Experience: Website maintenance improvements led to faster load times and reduced bounce rates.
Key Takeaways
- Comprehensive Digital Strategy: Delivered an end-to-end solution that combined SEO, content, and website enhancements to drive measurable results.
- Wellness Expertise: Aligned all efforts with the unique needs of the wellness industry, creating targeted strategies that resonated with Path Wellbeing’s audience.
- Scalable Growth: Implemented a sustainable framework for ongoing traffic growth and lead generation.
